CLIENTS :
Little Spoon
Winc Wine
GEM vitamins
Swoon
Byte aligners
Forager Project
Linda Rodin
+ more
At two years old, I became a brand — a swirly-haired girl who smiled and winked on the labels of my parents’ juice business, Fresh Samantha. Eighteen years later, I found a passion for branding. I started my own agency called For the Gut that specialized in healthy food and beverage products. As a double threat creative director, I’ve written copy and designed identities, packaging and content for numerous premium brands. I also had my own brand, a juice business that I sold in Whole Foods across the Northeast.
I’ve been featured in Voyage LA, and my work has been showcased in Forbes, Adweek, Wallpaper, Nylon, and TechCrunch.
Resume available upon request.
“Sam is such a joy to work with! She’s a highly experienced creative in the consumer space and has been a huge asset in helping us revamp our packaging design from start to finish. She went above and beyond throughout the engagement to make sure we were completely satisfied with the final deliverables and acted as a true extension of our team. Can’t recommend Sam highly enough!”
—Christian L., CMO at Allermi
“To every project, Samantha brings with her an “all-in” attitude and inspires others around her to think creatively. From beginning to end she demonstrates thoughtful communication and dedication to every project, big or small.”
—Ben L., CEO & Co-founder at Little Spoon
We had the pleasure of working with Sam on the rebrand of Look Organics and the creation of our brand book, and we couldn’t be happier with the results. Her creativity and attention to detail brought our vision to life in a way that feels both authentic and elevated.
Sam truly took the time to understand our values and translated them beautifully into a cohesive and stunning brand identity. Beyond her incredible work, collaborating with her was an absolute pleasure—she's professional, communicative, and full of fresh ideas. Highly recommend her to anyone looking to take their brand to the next level.
—Caroline C., Wellness Influencer, CNP and Founder of LOOK ORGANICS and Molecular Provisions
“We had a fabulous experience working with Sam. She is talented, smart, creative, organized, competent and a delight to work with. She’s knowledgeable as well as open to exploring new ideas. While we came to Sam with one project, we are now expanding the scope of our work with her and look forward to a long term relationship.”
—Heidi W., CEO & Co-founder at NEATGOODS and maaterra