…A swirly-haired girl who smiled and winked on the labels of my parents’ juice business, Fresh Samantha. Eighteen years later, I found a passion for branding. I started my own agency called Gut that specialized in healthy food and beverage products. As a double threat creative director, I’ve written copy and designed identities, packaging and content for numerous premium brands. I also had my own brand, a juice business that I sold in Whole Foods across the Northeast. 

I’ve been featured in Voyage LA, and my work has been showcased in Forbes, Adweek, Wallpaper, Nylon, and TechCrunch.

Resume available upon request.